All posts by Louis Harvey

My Name is Louis, I have been online for several years learning how to become more efficient, and skilled in the area of becoming a entrepreneur. I can tell you that it's not an easy task to do, and the help of others who have plowed the field before me makes it much easier by following their example. I look forward to building a bridge together in order to reach some target areas in our community of like-minded entrepreneurs all working to help those reaching out for a new beginning in their lives.

inbound-marketing-explained-and-compared

Veretekk invented Automated Marketing (in 1996), later to become known as Inbound Marketing (MarketHive). Veretekk’s traffic portal offers, auto responders, Broadcasting technology (The Hammer), Conference rooms and sales funnel process became the foundation that today is known as Inbound Marketing.

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But let us digress some. Before the Internet; advertising and marketing were for the most part driven by Outbound Marketing:


Outbound marketing is buying attention, cold- calling,
Direct paper mail, radio, TV, sales flyers, spam,
telemarketing and other forms of traditional advertising.

 

 

 

Inbound marketing is the most effective marketing method for doing business online. Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

 

 


Simply concept really, execution is the challenge. (Just ask a few of your friends how often they blog) vs posting to Facebook newsfeeds, Skyping or texting back and forth.  With a little understanding, some instruction and determination, any entrepreneurial motivated person can make a success with the right tools.

This is why it is important to know your “WHY” as that is what will drive your market base. What you love to do will attract others that share the same passion. And that is the “secret”.

Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.

By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.

Major themes:

Create targeted content that answers prospects' and customers' basic questions and needs, then share that content far and wide.  (Broadcasting)

Promoters don’t just materialize out of thin air: they start off as strangers, visitors, contacts, and customers. Specific marketing actions and tools help to transform those strangers into promoters. (Share the revenue “AFFILIATE”)

Tailor your content to the wants and needs of the people who are viewing it. As you learn more about your leads over time, you can better personalize your messages to their specific needs. (Build your sphere of influence)

Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you. (Social Network connections)

Content creation, publishing and analytics tools all work together like a well-oiled machine – allowing you to focus on publishing the right content in the right place at the right time. (Tracking and measuring traffic, comments, responsive interaction)

The Four Marketing Actions

Attract

We don’t want just any traffic to our site, we want the right traffic. We want the people who are most likely to become leads, and, ultimately, happy customers. Who are the “right” people? Our ideal customers, also known as our buyer personas. Buyer personas are holistic ideals of what your customers are really like, inside and out. Personas encompass the goals, challenges, pain points, common objections to products and services, as well as personal and demographic information shared among all members of that particular customer type. Your personas are the people around whom your whole business is built.

Some of the most important tools to attract the right users to your site are:

Blogging– Inbound marketing starts with blogging. A blog is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions.

SEO– Your customers begin their buying process online, usually by using a search engine to find something they have questions about. So, you need to make sure you’re appearing prominently when and where they search. To do that, you need to carefully, analytically pick keywords, optimize your pages, create content, and build links around the terms your ideal buyers are searching for.

Pages– Your website pages are your digital storefront. So put your best face forward! Optimize your website to appeal to your ideal buyers and transform your website into a beacon of helpful content to entice the right strangers to visit your pages.

Social Publishing– Successful inbound strategies are all about remarkable content – and social publishing allows you to share that valuable information on the social web, engage with your prospects, and put a human face on your brand. Interact on the networks where your ideal buyers spend their time.

Convert

Once you’ve attracted website visitors, the next step is to convert those visitors into leads by gathering their contact information. At the very least, you’ll need their email addresses. Contact information is the most valuable currency there is to the online marketer. So in order for your visitors to offer up that currency willingly, you need to offer them something in return! That “payment” comes in the form of content, like eBooks, whitepapers, or tip sheets – whatever information would be interesting and valuable to each of your personas.

Some of the most important tools in converting visitors to leads include:

Forms- In order for visitors to become leads, they must fill out a form and submit their information. Optimize your form to make this step of the conversion process as easy as possible.

Calls-to-action are buttons or links that encourage your visitors to take action, like “Download a Whitepaper” or “Attend a Webinar.” If you don’t have enough calls-to-action or your calls-to-action aren’t enticing enough, you won’t generate leads.

Landing Pages– When a website visitor clicks on a call-to-action, they should then be sent to a landing page. A landing page is where the offer in the call-to-action is fulfilled, and where the prospect submits information that your sales team can use to begin a conversation with them. When website visitors fill out a form on a landing page for the first time, that visitor becomes a contact.

Contacts– Keep track of the leads you're converting in a centralized marketing database. Having all your data in one place helps you make sense out of every interaction you’ve had with your contacts – be it through email, a landing page, social media, or otherwise – and how to optimize your future interactions to more effectively attract, convert, close, and delight your buyer personas.

Close

You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into customers. How can you most effectively accomplish this feat? Certain marketing tools can be used at this stage to make sure you’re closing the right leads at the right times.

Closing tools include:

CRM– Keep track of the details about all the contacts, companies, and deals in your pipeline, and easily get in touch with the right prospects at the right time. Customer Relationship Management (CRM) systems facilitate sales by making sure you have the right information at your fingertips to better engage with prospects across every channel.

Closed-loop Reporting– How do you know which marketing efforts are bringing in the best leads? Is your sales system effectively closing those best leads into customers? Integration with your CRM system allows you to analyze just how well your marketing and sales teams are playing together.

Email– What do you do if a visitor clicks on your call-to-action, fills out a landing page, or downloads your whitepaper, but still isn’t ready to become a customer? A series of emails focused on useful, relevant content can build trust with a prospect and help them become more ready to buy.

Marketing Automation– This process involves creating email marketing and lead nurturing tailored to the needs and lifecycle stage of each lead. For example, if a visitor downloaded a whitepaper on a certain topic from you in the past, you might want to send that lead a series of related emails. But if they follow you on Twitter and visited certain pages on your website, you might want to change the messaging to reflect those different interests.

Delight

The Inbound way is all about providing remarkable content to our users, whether they be visitors, leads, or existing customers. Just because someone has already written you a check doesn’t mean you can forget about them! Inbound companies continue to engage with, delight, and (hopefully) upsell their current customer base into happy promoters of the organizations and products they love.

Tools used to delight customers include:

Surveys– The best way to figure out what your users want is by asking them. Use feedback and surveys to ensure you’re providing customers with what they’re looking for.

Smart Calls-to-Action– These present different users with offers that change based on buyer persona and lifecycle stage.

Smart Text– Provide your existing customers with remarkable content tailored to their interests and challenges. Help them achieve their own goals, as well as introduce new products and features that might be of interest to them.

Social Monitoring- Keep track of the social conversations that matter to you most. Listen out for your customers’ questions, comments, likes, and dislikes – and reach out to them with relevant content.

The New Methodology

The Inbound Methodology covers each and every step taken, tool used, and lifecycle stage traveled through on the road from stranger to customer. It empowers marketers to attract visitors, convert leads, close customers, and delight promoters. The new methodology acknowledges that inbound marketing doesn’t just happen, you do it. And you do it using tools and applications that help you create and deliver content that will appeal to precisely the right people (your buyer personas) in the right places (channels) at just the right times (lifecycle stages).

Want to learn more about inbound marketing?

 

 

An Entrepreneurial Social Network integrated with an advanced Inbound Marketing platform is genius on steroids. Sharing up to 50% of the potential revenue with you is very generous and the potential of this combination is atomic!

 

Thomas Prendergast
CMO Markethive, Inc.

THE INBOUNDOUTBOUND MARKETING EVOLUTION -THE BUYER’SJOURNEY

THE INBOUND/OUTBOUND MARKETING EVOLUTION – THE BUYER'S JOURNEY

 

My introduction to online marketing consisted of a training course that heavily focused on a form of email marketing, mainly safelists, which I found to be a very confusing and overwhelming strategy that involved numerous email accounts and hundreds of advertising sites that took up all my time with very little results. After a while, I felt totally disillusioned and burned out with that and turned to social media marketing of sorts which was okay for a while but then became frustrating and nonsensical. 

Then by chance, I came across Inbound Marketing and it all made sense to me. “Inbound marketing” was a term coined by Hubspot which was founded in 2005, but invented and established nearly a decade earlier by Markethive (operating as Veretekk) way back in 1996 and known as Automated Marketing. For many companies needing to cater to the customer and prospects’ needs and as competition became more fierce they turned to inbound marketing to help give them the edge. 

 

Outbound Marketing

Prior to inbound marketing, we relied upon more traditional methods known as Outbound Marketing which included TV, radio and print ads, billboards, etc. Then with the internet, came paid and rented email lists, banner and display ads, most social media advertising, pop-ups, and pop-unders, etc. In direct contrast to Inbound marketing, these tactics have traditionally been thought of as interruptions and frowned upon, labeled as invasive, and often seen as driving an ideal buyer away. 

Outbound marketing aims at trying to reach as many people as possible, whether or not they are active buyers and in some cases has its merits. 

 

 

Inbound Marketing

Inbound marketing is a marketing strategy by which you drive prospects to your website rather than outwardly advertising your products or services. The idea is that bringing potential customers to your website will familiarize them with your brand and offerings through targeted content, tailored to the needs and basic questions of people and offering solutions. Ideally, you’ll build a virtual relationship with the prospect, making it more likely that they will choose your product or service when they’re ready to buy. 

Typically inbound marketing involves blogging or content creation and integrates email marketing, marketing automation, social media monitoring & publishing, SEO, and analytics all in one. It incorporates landing pages and a content management system that assists you in optimizing your content. 

Outbound marketing brings your offering to your prospects. Inbound marketing brings your prospects to you. 

 

Inbound Marketing is a marketing methodology focused on attracting, educating, and empowering consumers via relevant content that actually helps and guides them until they are ready to purchase your product or service. That road to purchase is the buyer’s journey, an active exploration or research process that a buyer goes through, prior to and leading up to the actual purchase.

Out With The Old – In With The New

Back in the day, when I needed to buy something I would pace the shopping mall, searching and comparing until I found what suited me. When I bought my car I went directly to the car yard, talked to the salesperson to learn my options, get answers to my questions, took it for a test drive, and bought it. 

Now I search online before I take a step out of my home and go directly to that store I found most helpful online or maybe buy it online. The way we buy is evolving and according to Google, buyers on average now conduct 70% or more of their research online to help them with a purchasing decision, even before they think about contacting someone in sales or reaching out to a company for more information on their products and services. 

With any sales and marketing method, it must continue to evolve just as consumers’ buying behaviors are evolving. So what does that mean for marketers in the digital world?

Inbound marketing is a strategic process that has several elements to it and some of those elements are not just technical but to gain an insight into the psychological aspect. We need to understand what stages a prospective buyer goes through before making a purchasing decision.

Another way of looking at it is that inbound marketing is designed to better align you and your business with the Buyer’s Journey, which is becoming the natural process that today’s buyer goes through when searching for a solution online.

The internet, along with inbound marketing platforms, has made it easier for marketers to engage customers at the various stages of their journey using content marketing. That’s one of the main reasons that 88% of B2B marketers are using custom content marketing, which is up a whopping 86% from 2015.

 

What Is The Buyer's Journey? 

The Buyer's Journey was first described in 1968, long before the internet, and was perceived as a linear process.   However, today’s customers are sophisticated, savvy consumers who do their research and the internet has made it very easy to access a wide range of information, so these stages are not so cut and dried and it is why we need to be customer-centric in our inbound marketing efforts, with consistent and current relevant content. 

Each stage of the inbound buyer’s journey requires unique content types that range from website pages and blog articles to downloadable offers and video demonstrations. So the new Buyer's journey takes place online and inbound marketers have a golden opportunity to go the extra mile by helping them reach a decision with custom content that will attract and delight the potential buyer. 

 

The three basic stages of the Inbound Buyer's Journey are Awareness, Consideration, and Decision. 

  1. Awareness Stage: Through online research, the buyer is trying to identify their own problems and looking for answers, resources, education, research data, opinions, and insight.  
  2. Consideration Stage: Once the buyer has identified their problem, they begin more heavy research of specific solutions for that problem, whether it’s a good fit for them which leads them to potential solution providers, partners, or vendors.
  3. Decision Stage: After engaging with enough expert, trust-building content, the buyer can filter their solution provider list down and make a confident decision in who they want to work with or buy from.

Inbound marketing is designed to help prospects discover your business in the early stages of the Buyer’s Journey and to educate them on the benefits of your solution for them, all while building trust throughout the process.

 

The Strengths Of Inbound

Although inbound marketing is the preferred method and considered to be more successful due to its not only holistic but an empathic approach, outbound marketing, albeit marketer centric, still has a place, and to determine which one suits your purpose, you need to consider your specific business, audience, and marketing objectives. 

One of the biggest advantages of inbound marketing and what gives it substance is that it focuses on providing value for prospects. It’s educational and in some cases non-promotional and as inbound marketing aligns with the Buyer's Journey, it builds a relationship between your prospects and brand and is not seen as an annoying interruption. Rather it helps the buyer as they are already researching and obviously ready to buy.

Another major strength of inbound marketing is the long term return on investment (ROI) Whether it be sweat equity or money that you’ve invested, this strategy tends to have slower results for the first few months, however, those initial stages are necessary to build your digital marketing assets. It allows you to build your presence online and rank higher in the search engines. 

Eventually, the value of those assets will increase and your outlay to maintain or improve will be less. Digital assets like blog articles and perpetual choice offers can continue to generate leads years after they were originally created without costing an extra cent. 

 

What About Outbound?

The biggest strength of outbound marketing is its ability to get in front of a large number of people quickly and build awareness. When it’s done correctly, you can launch an outbound marketing campaign, get seen by millions, and have new customers within a few weeks, but the results usually depend on the amount of money you invest. 

The more you spend, the more results you get and when you stop investing, the results diminish. With outbound marketing, you don’t accumulate many tangible, long-term assets that continue to generate leads as you do with Inbound marketing. Plus, these days, outbound is generally more disliked by the consumer.

Having said that, there are businesses that have found great success by using inbound or outbound exclusively. There are many that have utilized both consecutively and have had tremendous results. Your marketing strategy really depends on your market, your type of buyer, and your goals. 

 

What Are Your Goals? 

What are you trying to achieve? Do you want to build brand awareness? Drive traffic? How many customers are you aiming to get and what’s your timeline for that goal?

Inbound marketing is the best long-term strategy, however, it will take time and probably won’t dramatically increase business in the first few months. 

Outbound marketing, on the other hand, can help you get customers in the door quickly, but it comes with diminishing returns.

Ideally, the best strategy is to combine a little of both, by taking an inbound approach to both, using outbound for brand awareness, following up with inbound for relationship, and brand-building.

This means you are measuring results accurately and you’re aiming for long-term brand-building alongside short-term growth.

 

Looking After Your Brand And Reputation

It’s important to consider how the tactics you deploy will affect your brand’s image. Launching an aggressive cold-calling campaign or obnoxiously posting fruitless or misleading advertisements too much on peoples’ newsfeeds may get a few sales, but how will that affect your reputation long-term? 

You only want to use marketing tactics that your brand can be proud of and that your customers would approve of if they knew how you executed them. More often than not, the truth comes out and it’s incredibly difficult to overcome a bad reputation.

 

Balance Your Outbound With Inbound

Here at Markethive, we believe in an inbound-focused approach that also uses outbound marketing when appropriate. This means using outbound channels like the Banner program where you can purchase banner impressions from our Banner Impressions Exchange. Your banners are displayed internally at Markethive and externally on numerous domains. 

This will successfully get your business in front of potential buyers, then by using Markethive’s inbound tools you will be focusing more on assisting with the buyer’s journey rather than selling upfront. This works because people are more likely to engage in a brand that helps them understand the buying process, instead of simply asking for their money.

The Next Generation

Markethive has been in the Inbound Marketing business for 25 years and is an ever-evolving platform. Now integrated with Blockchain technology and cryptocurrency as of 2018, it’s certainly keeping up with the changes and advances the marketing realm is experiencing with many still stuck in the old school ways. 

Markethive is always evolving and right now in the process of building a new engineering team to take its funnels (Pagemaker System) integrated into its landing pages which are groups or otherwise known as Storefronts. A self-replicating system will be added to these pages and aligning autoresponders, along with assignment rotators. This makes it Turnkey for members to just walk in and gain great results of a powerful inbound marketing campaign, utilizing another unique feature within this system – the CO-OP engine. 

Markethive delivers a proven Inbound Marketing platform outfitted with email autoresponders, blogging platforms, landing pages, social media broadcasting, Tracking analytics, SEO, backlinking automation, messaging, ecommerce, and SEO which is designed to build a large loyal long-term customer base. The benefits of these systems are to “attract”, “convert”. “close” and “delight” an individual on the buyers’ journey. 

This next-generation platform also has multiple commerce platforms, digital media sites, along a social network bringing together a community of aspiring entrepreneurs and marketers evoking a collaborative mindset. Above all its other benefits, Markethive is a concept and a vision with a focus on providing a universal income for all and being built on the blockchain allows Markethive to pay its members for all activity, regardless if you’re a free member or upgrade to one of our loyalty programs or memberships. 

We believe sharing our resources with you as you build your business and seek to reach your goals, benefits all of us. We welcome all to our collaborative world and ecosystem for the Entrepreneur, Markethive, the Market Network, built for you, by you, and with you.

 

ecosystem for entrepreneurs

 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals.

 

 

CRYPTOCURRENCY SPARKING A WAVE OF GLOBAL TRANSFORMATION

CRYPTOCURRENCY SPARKING A WAVE OF GLOBAL TRANSFORMATION

The future of finance is being redefined as cryptocurrency is becoming a thriving ecosystem, quietly encroaching on the territory of traditional finance institutions’. 

Over the last five years, Bitcoin users and transactions have averaged a growth rate of nearly 60% per year. Similarly, private and public investors have deepened their commitment to cryptocurrencies including Ethereum, Ripple (XRP), Stellar, and the upcoming Markethive Coin (MHV) along with a number of other cryptos across different sectors of the industry.

We are most definitely heading towards decentralized communities. Countries all over the world are taking notice of cryptocurrencies, particularly the countries that have suffered hyperinflation. One prime example is that of Venezuela, where inflation soared, trust in the national government policy, and currency plummeted led to a rise in the interest of cryptocurrencies.

 

Cryptography Begets Cryptocurrency

Cryptocurrency has erupted into a $200 billion industry, sparking a wave of what is seen as a global disruption, however, in many ways a savior in this world of oppression and the autocratic system that society has been subject to. 

There is a rich history of innovation at the heart of cryptocurrency and blockchain. One of the core elements being cryptography and dates back to ancient times of nearly 4000 years ago in Egyptian and Mesopotamian writings only to enhance its linguistic appeal. 

Cryptography has been used throughout the course of history and evolved into being used to protect sensitive information with analog cryptography used in WW2. The science of cryptography continued to advance progressively throughout the centuries. It’s come a long way since then and as long as there is a need to protect sensitive data cryptography will continue to advance. 

Beginning in 1990, an entirely new form of cryptography, dubbed quantum cryptography, was under development by computer scientists hoping to once again elevate the level of protection offered by modern encryption.

Then came cryptographic techniques used to make cryptocurrencies possible. Cryptocurrencies leverage several advanced cryptographic techniques, including hash functions, public-key cryptography, and digital signatures. These techniques are used primarily to ensure the security of data stored on blockchains and to authenticate transactions.

 

 

Since then, a series of key events have continued to shape the sector

Year     Event


2009    Satoshi Nakamoto mines the first Bitcoin on a decentralized network


2011    Litecoin launches


2012    Ripple is founded


2013    The price of a single Bitcoin reaches $1,000


2015    Ethereum launches, introducing smart contracts into the crypto ecosystem


2017    Over 1,000 cryptocurrencies listed


2017    Bitcoin's price rockets past $10,000, reaching a peak just shy of $20,000


2018    EOS offers a blockchain-based infrastructure for decentralized apps (DApps)


 2019    Markethive, the first Blockchain-based Market Network introduces crypto coin (MHV)                 

 

Now, there are over 5,000 cryptocurrencies in circulation, some will stagnate and peter out and others will soar as they are built on innovative applications and have real use-cases giving rise to a rapidly evolving ecosystem.

 

The infographic below displays a cross-section of cryptocurrencies, stakeholders, and core applications across a sector that’s continuing to grow more important as we see the economic climate change dramatically.

 

Setting The Stage For The Bigger Picture

As cryptocurrency and blockchain technology continues to gain momentum, its longer-term ramifications will be a focal point. Essentially, its cryptographic foundation sets the stage for future developments in a financial economy.

  • Privacy

Anonymized transactions protect users’ data through cryptographic techniques.

  • Access

Providing a new financial model for 1.7B unbanked individuals around the world.

  • Efficiency

Steep reductions in settlement time and efficacy could save consumers $16 billion annually.

  • Security

Providing immutable, traceable records of security-rich transactional networks.

  • Programmable Money

Smart contracts could drastically eliminate manual and administrative work⁠, ultimately bypassing them altogether.

 

The Practical Advantages Of Cryptocurrencies

The cryptocurrencies of today go beyond just replacing cash. This new token-based economy is evolving, with unique solutions emerging in finance, security, identification, social engagement, the marketplace, digital media, and ownership. Cryptocurrencies are adding both value and utility to the digital economy, and to the global financial market as a whole.

  • Payments

Digital cash can be used for both ecommerce and brick-and-mortar retailers for purchasing goods without the need for a trusted third party. 

  • Store of value

A new form of scarce native currency and a means of settlement.

  • Global Transactions

Borderless money that enables easy conversion between currencies.

  • Stablecoins

Crypto version of fiat which is tied to the value of resources like gold or the U.S. dollar.

  • Digital ownership

Digital handling, storage, and monetization of data.

  • Alternative finance

Digital assets such as collectibles, commodities, and tokenized securities

  • Decentralized utilities

Crypto-enabled networks, products, and services that exchange between assets.

 

Four Projects Set To Rock The Landscape

Cryptocurrency and blockchain offer cutting-edge advances that are diverse and transformative. These are just a few of the ways cryptocurrencies are breaking down barriers for people and companies worldwide, allowing them to grow personal wealth and enter the global market.

SPEDN auto-converts crypto to fiat for merchants, reducing exchange rate risk while offering convenient customer payment options. SPEDN makes it possible to spend Bitcoin and other cryptocurrencies without needing to cash out to fiat currency or load a plastic card.
 SPEDN currently supports Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Bitcoin Cash (BCH), the Gemini dollar (GUSD), and Zcash (ZEC), with many more coins coming soon.

 

ECOSC is a Malta-based company and has designed a platform using blockchain technology to embrace the oil and gas minerals and all products for trade. It is a global, decentralized supply chain management solution that aligns stakeholders, vendors, and buyers with the strategic management of supply and demand outcomes with cryptocurrency assets. 

ECOSC will reduce the risk of human error, counterfeiting, and fraud. It means less time will be spent processing documents and reconciling, which will increase the transaction process speed.

 

Blockchain Foundry provides custom blockchain consulting, development, and integration solutions that help leverage blockchain technologies. This firm targets governments and enterprises in need of customized blockchain solutions. 

Blockchain Foundry’s mission is to disrupt markets by leveraging the potential of blockchain technology. It eliminates middlemen, clearinghouses, and other mechanisms that can lead to errors, security breaches, or negatively affect your bottom line.

 

MARKETHIVE Market Network incorporates social media, digital media, ecommerce, ewallet, and inbound marketing that enables entrepreneurs, business professionals, commercial artists, etc, to utilize a blockchain-driven state of the art platform that encompasses every aspect of inbound marketing and social media engagement where it rewards all users’ activity with MHV and allowing all users’ to prosper on many levels. 

With the ability to take advantage of the many cottage industries within the ecosystem brings financial sovereignty, privacy, autonomy to every individual with a genuine opportunity to be in control of your future with peace of mind and set to champion the social media and internet marketing industry. 

 

The Blockchain Crypto Industry Is Expanding 

Worldwide, the numbers show that blockchain-based technology and cryptocurrency use is growing. Blockchain wallet users rose from nearly 9 million in 2016 to over 47 million recorded in March 2020.

Only 100 decentralized apps (DApps) were produced by developers in 2015. with that number skyrocketing to over 3,118 by 2020.

Overall, cryptocurrencies are helping to create an innovative and accessible financial system around the world giving back freedom and autonomy to the community at large. 

 

“Cryptocurrency deserves an opportunity to find a sustainable future in our economy.”
                                                                                     Adena Friedman, President & CEO of NASDAQ

 

While the future of the new cryptocurrency economy is still taking shape, one thing is for sure, cryptocurrencies are infinitely changing the way we view and measure the value of money.

Grounded in decentralized and autonomous systems, cryptocurrencies are having an unprecedented effect in the financial world. Ultimately, cryptocurrencies will help to transform finance as we know it, delivering a slew of investment opportunities across the global economy and a more secure, autonomous way to engage and conduct business online. 

 

 

ecosystem for entrepreneurs

 

 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 

Benefits of PPC Marketing

PPC is one of the most valuable marketing tools available today for web business owners. It is a great way for them to generate traffic and sales quickly to their site. It has proven to be very beneficial to all web business owners no matter what the size of their business is. There are also other great benefits to running a PPC marketing campaign.
 Image by mohamed Hassan from Pixabay

  • First of all there is the benefit of financial planning. With PPC marketing you have the ability to set up a daily budget for the amount of money you would like to spend on advertising in any given day. If your marketing campaign seems to be making you huge revenue then you can increase it any time you feel you are ready. There is no set limit on the amount that you are able to spend
  • PPC marketing is a well planned targeted campaign that you create. You will have the choice of what keywords you would like to use on your site. These keywords will also ensure you to get specific traffic to your site based on your product. There needs to be careful planning in this stage of the game though to ensure that it takes off successfully. 
  • PPC Marketing also has campaign flexibility. PPC will help you accent your products brand name as well as its quality. At any time you can add or remove keywords to your ad campaign to drive even more traffic and sales to your site.  You also will have the ability to introduce any new components to your advertising campaign at any time. This will help you increase your ranks on the search engines. 
  • Another benefit of PPC marketing is that you pay for what you get. Remember with PPC marketing you only pay for the number of clicks that you receive on your site. Unlike some of the other marketing tools that are available on the internet today you will pay for only genuine people that visit your site. These people are actually looking for your product which is why they clicked on your advertisements. These genuine people are usually the ones that are generating your revenue for you. 
  • There is also testing potential that is available with your PPC marketing campaign.  If you have launched a new product and would like to know how it will do with the general product you have the ability to do a test run.  The number of clicks that you receive on the product will help you know if the product will generate revenue for you or not. 
  • A final benefit of PPC marketing is that you are able to see instant results.  A very well planned and researched PPC campaign can show you instant results. 

As you can see there are a lot of different benefits as to why you should choose PPC marketing for your advertising needs.

However, if CPI/CPM is more attractive to you (with its often lower cost), then Banner Impressions Exchange (BIX) is the place for you..

Check it out NOW! Follow these Steps:: 

  1. Join Markethive FREE
  2. Go to BIX
  3. Click Banner Exchange
  4. Find my listings by addin my Listing ID #
    My Listing #s are: 1857, 1858, 1859, 1860, 1861 and 1862 

Maxwell Jacobs is the Owner of http://SolutionsforHomeProfits.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter. Check out Genius Lander V2 -> http://xamwellcb7.mwa2020.hop.clickbank.net/?cbpage=gl 

Confused About Marketing On Facebook Try This Advice Today

Image by William Iven from Pixabay

Facilitate regular interaction with your followers so you understand their needs and interests. Make sure you notice when people make posts on your page. Many businessmen that are successful have received great marketing ideas that work from the general public. When someone posts on your page, make sure to respond to them.

Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. Encourage new subscribers by offering free products. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.

Create a custom tab for your Facebook page. You can use custom tabs as a welcome locale for all of your new Facebook visitors. It's a great place to promote your current offerings, products, and services. Plus, it'll give a little personality to your Facebook page which is always a plus.

Make a group rather than a page. A group allows everyone to interact and feel like they know one another. You could also use a group and a page to get maximum benefits from Facebook marketing.

Create a contest on your Facebook page that only fans of your page can participate in. This will make them excited to come to your page. They may even tell family, friends, or co-workers, meaning you will have more visitors coming to your page. Of course, more visitors means more business!

When you utilize Facebook Offers, you are able to promote freebies and contests you're running on your site. Set up your offer and switch it to Promoted Post via your Wall. If the offer is extra special, you can promote it to people that aren't fans as well.

Offer something in exchange for signing up on your Facebook page. Having visitors register on your page lets you engage them in ongoing dialogue about your business. Offering them something, such as an entry in a sweepstakes, makes them more likely to register on your page and provide your business with valuable leads.

Creating content for Facebook can be tedious and frustrating. If you have a Facebook business page, you need to post new content every single day to engage your audience. Can you afford this type of time commitment? If not, use targeted ads instead to bring your message to your target audience.

Try using Facebook ads. Paid ads via Facebook can help your business because they let you target your audience in various ways. You are able to specify the gender, age group, location, and more of your audience. You can be as narrow or broad as you like when specifying their needs. Set campaign budgets and bid prices to test as many headlines, images, and ad copy as you like. If your campaign doesn't work, you can stop it right away so that you don't overspend on it.

Use photos in every Facebook update that you do. People love looking at photos on Facebook. The more visual a post is, the better chance it has of actually becoming a bit viral. So don't let any opportunity to get visual pass you by, even if your trying to get a post out quickly. Take the time to make it visually great.

With all of these tips, you now are ready to tackle some Facebook marketing. Go to your Facebook account now and begin using the valuable tips you have learned. The sooner you use Facebook, the sooner you can attract customers. So, get started right now!

If you really want to make your social media strategies pay off, there is absolutely ONE resources you should not be without.

It is Markethive and you can explore it HERE.

Maxwell Jacobs is the Owner of http://SolutionsforHomeProfits.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

 

5 Reasons Why You Must Have Pinterest In Your Marketing Strategy

5 Reasons Why You Must Have Pinterest In Your Marketing Strategy

Pinterest is the newest social network on the Internet. Pinterest allows you to share, curate and discover things all over the Internet. The idea behind Pinterest is not new. However, it caught up the fancy of over 20 million users that have been using this new platform for an average of 410 minutes a month.

The year 2012 was the coming of age of Pinterest as it finally proved its worth. It has shown that it can drive traffic to websites which made it the darling of Internet marketers. Any business that relies on heavy traffic will surely benefit from using Pinterest. That is why a lot of marketers have been using Pinterest as part of the marketing strategy. In fact, early studies show that Pinterest has the potential to drive traffic to business websites better than Facebook. In 2012, Pinterest has outlasted Yahoo in driving organic traffic while it periodically beat Twitter in driving referral traffic to websites.

A leading eyeglass retailer has reported that 11 percent of their traffic is generated from Pinterest. Blogs which essentially are small businesses had more success when they start pinning their content on Pinterest. The numbers could go on and on and try to convince you why you must have Pinterest in your marketing mix.

It converts leads into sales. Like in any social media, Pinterest offers a myriad of activities that you can do. One of the things you can do in relation to marketing. The goal in this activity is to increase brand awareness to attract leads, which in turn can be converted into sales. If you are able to drive traffic to your site, chances are your audience will get acquainted with your products which can either lead to a sale or intent to buy. This is especially useful for business to business set up.

Gather intelligence about your buyers. Pinterest is great in getting to know who your customers are. It is a great tool to understand the needs and interest of your target customers. You can do this by viewing the pinboards of your customers to understand what the interests of your customer are.

Position as an industry thought leader. Position your Pinterest account as a thought leader. Make your boards as the primary source for information related to your industry. For example, if you are a furniture manufacturer pin awesome pictures of the latest trends in furniture design. You can also feature pins from other furniture industry movers and shakers so that your board will become the one-stop for information and resource about furniture. The board will be in the best position to draw customers towards your site because what you recommend is the trendiest furniture in the industry at that moment in time.

It can position events for your site. You can use Pinterest to position the buzz for your events. Pinterest is a great way to drumbeat events that are related to your business. You can also use Pinterest to feature how your furniture is being built.

It showcases your business personality. Pinterest allows your customers to take a peek at your business’ personality. You can showcase about your business culture through Pinterest.

Indeed, Pinterest affords business to have an effective call to action. It is about finding ways to make Pinterest fit for your business’ marketing needs. Once you get to make this work for you, the potential knows no bounds.

Maxwell Jacobs is the Owner of <a href="http://SolutionsforHomeProfits.com">http://SolutionsforHomeProfits.com</a>. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter. 
Check out Auto Affiliate Program ->  http://www.SolutionsforHomeProfits.com/?rd=tb8xQxB2 

Advertising help may be at your finger tips to get the traffic you need for your business

Sharing information from the creator of this new tool for your business

I truly hope you are staying safe and sane out in this chaotic world right now.

If you hadn't heard, the place where I live (Salt Lake City, Utah) got struck by a 5.7 earthquake earlier this week.  We were all blessed that it wasn't stronger and more devastating however that doesn't negate the stress, fear & overwhelm experienced during that time.

Needless to say, that rocked everyone's world here (literally) for a few days.

WOW. What a strange time isn't it?

Earthquakes, viruses and a whole lot of fear.

I think now more than ever human beings are coming face to face with our vulnerabilities in a way that most of us have never really experienced which means now more than ever, we must come together if we are going to escape this fear & chaos.

I can't encourage you enough to use this time as an asset, not a liability to your life. Most of the people in the country right now (in America at least) are being forced to stay home from their jobs and for the first time ever for most, the reality of how terrifying it is to not be in control of your own money flow is setting in.

Abundance Network & I (Jeffrey Alan Long) want to help.

I've been in "the lab" for the past week figuring out what's not working, why and creating solutions.

The best solution I can think of right is a sales funnel that will convert.

You deserve it. You need it. It's coming.

You also won't be charged extra for it and I won't send you an email in a few days telling you you're not going to get it for whatever reason.

I'm just making it so much easier for you to just stack those hundreds so you can take care of yourself and your family during this time of crisis and prepare for whatever else is to come.

I don't want to share too much or be too confident in my abilities to deliver this week, but I can just tell you I'm working on a new interactive video sales funnel using some brand new technology I am trying out that I really believe everyone is going to love as much as I do.

I know I said I'd have something done by yesterday (Friday) however, that was before I discovered the technology I'm using for the new mobile optin page.

I'm planning on going live with it sometime this week, just watch your emails and back office for updates.

What's different & unique about this funnel is that instead of getting an email on the front end and then showing the phone number to your visitor, your visitor will INSTEAD just enter their MOBILE NUMBER on our MOBILE INTERACTIVE VIDEO BASED OPTIN PAGE and then AVA will reach out to THEM!

This will make it so much faster and easier for your prospects to get connected with AVA and you know once that happens, they're sending you ???? (At least, that's the idea!)

There's ZERO admin fee required on the front end (for now) so it's just a one-time setup fee plus a min of in usage.  (So much easier to explain, right?)

That will get people access to AVA where they can create unlimited custom keywords and use AVA to attract people to their primary business.

 

Markethive is a concept and vision

Markethive is a concept and a vision.

It isn’t designed to compete with or replace Facebook or LinkedIn. But when compared to Facebook’s culture Markethive’s support, security and privacy are superior. Unlike Facebook, Markethive put’s her members first by sharing the benefits of and revenues of Markethive’s growth and success with our members.

But Markethive is not just a social network. Our social network system is foundational to our system but that is where we part ways with the traditional social networks like Facebook, LinkedIn, Twitter, Instagram, etc.

Markethive delivers an Inbound Marketing platform equal to or superior to Marketo and Hubspot. Do you know who they are and the tools they offer? They are email autoresponders, blogging platforms, landing pages, social Media broadcasting, Tracking analytics, SEO, back linking automation, messaging, ecommerce, and seo. The benefits of these systems is to “attract”, “convert”. “close” and “delight”. Building a large loyal long term customer base.

Inbound Marketing platforms charge high prices for these services. Even platforms that only offer vertical service like email charge high prices. For example with just email platforms with 5,000 subscribers:
 

  1. Aweber: $48/mo
  2. Mail Chimp: $10/mo
  3. iContacte: $118/mo
  4. Getresponse: $45/mo
     

Full service Inbound Marketing Platforms:
 

  1. Marketo: $3,195/mo
  2. Pardot: $4,000/mo
  3. Hubspot:  $3,200/mo
  4. Eloqua: $4,000/mo

 

Marketo sold to Adobe for $4.75 billion. That is how valuable our Inbound Marketing platform is. Along with commerce platforms called groups that are far more than just groups. They are integrated to the Markethive capture pages as the Markethive landing pages within the community of your Markethive, all part of the overall nurturing aspects of the system. They are designed to facilitate commerce in selling goods or services too.

Paid to learn is also made available to all members to have a clear path to learning the navigations of the system and the applications of applying Inbound Marketing to your goals. All of this, paid to learn, $3.500 per months’ worth of Inbound Marketing platform, 500 coins dropped on every new member, at the current rate of .13 ($65). Does this even compare to Facebook? Do we even waste our energy even discussing that old archaic backwards BOOMER social system?

Markethive is a digital media site, offering unique current articles into the Internet with a wide range of interests, as wide as our memberships. Markethive’s reach extends out to our social networks, our 3rd party news sites, our subscribers WordPress sites, gives Markethive customers, members and visitors unparalleled reach beyond the scope and imagination of any other platform.

This reach, content and growth of our subscribers, our content is the fuel that is driving our engines exponentially. As of this writing, our traffic has exceeded 65 million monthly impressions and over 435,000 unique daily visits. Each day this is increasing. Our social network followers total count is over 50,000 at this time and also growing exponentially.

Why? Engines

We need engines to drive our money machines. Money machines assigned to our members that have upgraded to our loyalty programs. One such money machine is called the BIX (Banner Impressions Exchange) an innovation where Marketihve’s impressions, a result of our traffic (engines), are assigned to a limited group in the (500 max Entrepreneur One loyalty program). This limited “franchise like” offer gives the member 1/500th share of the traffic to sell at market price; any or all of their impressions each month. For example as the numbers exist today, based on similar site impression prices (.01 per) $10/m with 75,000,000 monthly impressions divided by 500 gives you a monthly revenue of $1500 per month. When impressions can only be purchased from the 500 Entrepreneur Ones with an ever increasing members base these number will only improve. No one has ever done this before. We are first. We are giving our members our impressions to build a cottage business. This is only the beginning. We plan on rolling out many more money machines in the near future. Money Machines like:
 

  1. Press Releases
  2. Sponsored articles
  3. News Feed Boosts
  4. Video Ads
  5. Blogcasting
  6. Conference room advertising
  7. Pop Ups
  8. Article Email Notifications
     

The more we grow, the more we grow.

As we grow, revenues grow. Revenue pays you on your ILPs and funds more engineers and marketing for Markethive.  When you make more money, you have more resources to invest in further services, advertise and build your financial stability. Making you sound.

When we make money we build more services and promote Markethive in more places as we expand our territories. This increases our traffic we route to rotators to give the loyalty programs more signups, earning you more coins.

The entire system will eventually run exclusively on Markethive coins, producing a greater demand for the coin than there is supply. Services  in high demand from every company and entrepreneurs like Display Advertising, Press releases, Video ads, gamified product rewards, News Feed push, etc. Cointelegraph sells a press release to their from page for a few days for $10,000 just because of their traffic (Alexa Rank@ 2,172 which equals about 350 million impressions which would be about $4,200 per month for each Entrepreneur One upgrade member’s banner impressions alone.

Like I started out in the article, we are not even in the same orbit as Facebook, but way beyond anything they do. And no, we are not selling Markethive to them or anyone. I built Markethive for you and it is staying that way.

Now do you understand why Binance bought coinmarketcap.com for $400 million?  Why Adobe bought Marketo for $4.75 billion?

What are you waiting for?

Now a word from our founder

Attend our Sunday meetings, every Sunday at 10 am Mountain. See the link below

https://www.timeanddate.com/worldclock/converter.html?iso=20200419T160000&p1=136&p2=213&p3=179&p4=64&p5=75&p6=234&p7=103&p8=47&p9=196&p10=28&p11=166&p12=259

Our meetings will take place in out Google Meets until we have our conference room ready.

Sincerely

Thomas Prendergast
Markethive.com
CEO

The Time Is Right Markethive Building Your Future On The Blockchain Are You Ready

Are you getting the audience your looking to reach on a daily basis. Markethive can help you in this area!

Connect with entrepreneurs, techies, crypto-nerds, artists, innovators, musicians and professional members both subscribers and traffic

Get first-mover advantage by advertising your product or service on Markethive and Markethive subsidiaries.

The average user comes to Markethive to learn how to build an Inbound Marketing campaign, promote their services, connect with other members and discover services to purchase.

Markethive provides a valuable inbound marketing platform, commerce portals and a social network where users can learn, engage, expand markets and be introduced to trusted providers.

Markethive provides education, mentoring, direction, and professional services.

Promote your brand to sophisticated members and curious visitors

The Markethive Member Blog Shares

Using automated subscribing members promoting other members blogs to the many social networks.

Shares – Last 30 Days – All Blogs

The Markethive Visitor Preferred Language

User distribution by preferred language

The Markethive Visitor Preferred Language

User distribution by preferred language

How to reach our audience

Build powerful campaigns with four placement types

CPM Display

Our banner placements earn millions of impressions each month.

Social News feed Boost

Present your message to all active members in the News Feed

Newsletter Sponsorship

Raise brand and product awareness among our global subscribers.

Press Release

Markethive press release system publishes to 1.700+ news sites, our social followers and Our heavily traffic sites & 15k+ members WP sites.

Sponsored Articles

Markethive is a digital media publisher platform where many writers publish, followed and attract traffic as well as our own writing staff.

Gamified Video Advertising

Your sponsored video randomly floats across the members dashboard rewarding them with coins and prizes for catching and watching the video.

Maps of our audiences

Markethive has powerful traffic engines that are growing valuable entrepreneurial vertical audiences.

Where to reach our audiences

Connect with passionate users across our network. Introduce your offer to users passionate about cryptocurrency. Recruit our very entrepreneurial traffic into your affiliate programs. Our banner program delivers a large 960 x 80 banner at the top of all pages

The Banner Program

The Banner Program is predominantly for advertising any other independent business or Markethive’s special offers to members on the Markethive platform!

These banners are displayed at the top of Markethive’s pages internally and also on the complete Markethive Network which includes the many websites Markethive Domains owns. This is Prime real estate and means your banners are not just viewed by members within Markethive, but also to the vast internet traffic audience. 

At present, there is one banner size of 960×80 accepted on this platform and unlike the Markethive Banners, which are accepted on other advertising sites, they must be on a white background whether they are animated or static. Research shows this to be very appealing to the onlooker and sets a high professional standard for the Markethive Platform. They must fit visually with the rest of the content.

These banners are not designed for you. You must either create the banner or appoint someone to create it for you. If you would like to design one, here are two sites you can utilize;

https://www.canva.com/
https://www.bannersnack.com


​

Guidelines To Adhere To When Creating A Banner

Markethive.com and its affiliated media web sites receive large amounts of website traffic. To display one banner is included with your Entrepreneur One level membership. Until we deliver “impressions” you are limited to 1 banner with a duration maximum of 7 days (renewable). Compare pricing with AMBcrypto Banner Ad (Top Content) at $5,500 per month.
Banner rules and standards are as follows:

  • No adult content, hate speech, porn or otherwise controversial material.
  • Ensure your banner is sized to 960px x 80px.
  • No Borders
  • Backgrounds must be white
  • Images must not touch the border and can only be 20% of the banner area
  • Unprofessional banners or those that violate these guidelines will be rejected.
  • Animated banners (gif) are accepted.
  • Low resolution, chopping edged fonts, will be rejected.

Every banner must be approved by the banner quality control team. This is to your advantage and improves the success of your banner and keeps the level of quality design in Markethive high.

Markethive innovation will be delivering (BIX). Banner Impressions Exchange Coming soon! Our First Money Machine.

We live in a time of disruption, some innovation, some natural and some political. Markethive is an agent of change and disruption and many refer to Markethive as a Next Generation multi social SaaS commerce and media platform.

Markethive has developed 2 significant engines driving the platform into world prominence, those engines being traffic and subscribers. The 3rd engine Markethive is bringing to the market is advertising as a non-fungible token built into an exchange. This system delivers to the media buyer a transparent value for their impressions in an exchange type environment. This insures open market principles, allowing the media buyer to buy impressions from the exchange similar to buying coins in a coin exchange. The market sets the price.

What does that mean?

This means the CPM you pay is based on the market setting the price based on demand, effectiveness and availability. In other words, you will only pay what the market will bear and that assures you are getting the price determined on the value that represents how effective the traffic is.

Traffic impressions are like electricity, in that they cannot be stored, they are only effective at the moment as is electricity. As electricity the rate or cost is determined by the utility at a set rate, as is the case across the world or as is now that case the price is determined in the exchange based on supply and demand, making its value determined by the demand and effectiveness.

This also means third party sites can join the Markethive B I X exchange to put their impressions up for sale based on the same principle of supply and demand and the free market driving the value accordingly. Welcome to the BIX by Markethive.

Buy display advertising now with Markethive Coin
Launch your campaign today with our advertising platform.
 

A BLOCKCHAIN-ENABLED FUTURE Empowerment Autonomous Trustless

A BLOCKCHAIN-ENABLED FUTURE
Empowerment Autonomous Trustless

Blockchain technology is becoming a tidal wave of innovation and practical blockchain applications are becoming more mainstream. It’s moving beyond the hype of a couple of years ago and now bearing fruit, bringing real benefits to individuals and organizations. 

Blockchain can be a tricky concept to get your head around, but to put it simply it is a tool that offers industries the ability to increase productivity and revenue, cut costs, ensure transparency and reduce wasted time and paperwork. It’s a new foundation underpinning our everyday tasks. 

The pivotal advantage of blockchain is that there is no central hub. It has the transparency of a distributed ledger combined with the cryptographic security of an immutable data chain that makes this technology an ideal instrument for any business to exchange and validate information. Blockchain is a baseline technology that can be configured in various ways to suit different purposes and accommodate individual businesses across the board. 

 

The Business Value With Blockchain

There are a few key areas where blockchain can add value to businesses and individuals, 

Cost Reduction
Businesses no longer have to pour profits into logistics, intermediaries, and administrative paper trails. The blockchain can streamline supply chains, cutting out the middleman and banishing processes that slow efficiency and eat profits.

Revenue Creation
The blockchain does away with administrative and collaborative boundaries, allowing for innovative strategies that simply weren’t viable before the advent of Blockchain technology. This is a new freedom, where distributed ledgers and cryptography pave the way for new infrastructure and revenue models. 

Consumer Impact
New business models provide the opportunity to meet the previously overlooked needs of consumers and communities. In the medical field, for example, where remote patient care and record-keeping may have been an issue in the past, blockchain advances provide ways to overcome those barriers using synchronized records and smart care devices on the network.

Freedom And Equality
Entrepreneurs, writers, and all types of creative artists are able to attain recognition, financial sovereignty, data privacy, and autonomy now that Blockchain has been utilized and is what drives the next generation social market network. Working online is at an all-time high and with the rise in social media and online marketing activity, blockchain makes it more equitable bringing true freedom for the individual. 

Blockchain Disruption

Blockchain is already making waves in financial services, tech companies, healthcare, social market network, and digital media. Below are two infographics from Visual Capitalist that were inspired by a McKinsey study researching a combined industry analysis with more than 90 distinct use cases. 

The Problem with Centralized Infrastructure

Today on the Internet, we must constantly trust one another with sensitive data, transactions, and records. Most of our interactions on the Internet run on centralized web servers, and massive amounts of user data often exist in a single database. Current databases are designed to be controlled by “trusted” admins who can read, alter, block, and even delete data. The centralized architecture of the Internet today is not only inefficient but vulnerable to censorship and targeted attacks by both hackers and internal bad actors.

The Value of Decentralization

The decentralized architecture of a blockchain is a global network of computers simultaneously running the software and validating the chain of transactions is what ensures that the transaction record is never compromised. Decentralization is critical as an architectural principle. It makes a blockchain network less likely to fail, harder to attack, and harder for bad actors to game the system.

As blockchain adoption spreads, it can become a driving force for promoting equitable societies, solving complex economic issues, and transforming how we live and work every day.

 

 

Two Practical Applications Of Blockchain

1. Smart Contracts
Blockchain and smart contract technologies function well in instances where legal contracts are required to maintain ownership rights and data privacy laws. These customizable, self-executing smart contracts on the blockchain can be easily managed by all parties. Smart contracts allow the decentralization of trustless transactions, worldwide and on a large scale. These can encompass different kinds of interaction, not only human-to-human but also human-to-machine and machine-to-machine.

 

Issues with ownership rights and royalties are commonplace within the entertainment industry. To navigate these issues, blockchain technology offers an unchangeable, traceable, real-time distribution, and reporting network for all involved. Ujomusic is one such application that is helping artists track their royalties worldwide. In the music industry, blockchain technology can bring artists and fans closer together, allowing listeners to pay micropayments to artists for listening to their songs directly.

Artists are not always paid in a reasonable time by major players who control the music industry, sometimes even waiting years to receive their earning for their work. By utilizing smart contracts, artists and studios can ensure that intellectual property agreements are met by other parties and smart contracts could be implemented that instantly pay artists once certain requirements are met.


Image credit Disruptor Daily

 

Data privacy issues, massive scale surveillance, also known as dataveillance and lack of freedom of speech in the social media realm have become a distinct problem. Markethive, a social media, and inbound marketing platform have not only addressed these issues to empower the individual, but it has also utilized smart contract technology.  

This is in the form of the Markethive Coin (MHV) which is a fungible cryptocurrency consumer coin, and the Incentivized Loan Program (ILP – Smart Contract). This enables all users to generate an income by just using the platform and the first-mover advantage of share acquisitions consisting of 20% of the company’s net revenue.  Markethive is a collaborative decentralized platform where its Entrepreneurial members can achieve viability and self-sovereignty. 

 

The Framework Of A Smart Contract 

Smart contracts help you exchange money, property, shares, or anything of value in a transparent, conflict-free way while avoiding the services of a middleman. Built upon the blockchain, a smart contract is usually:

  1. Pre-written logic in the form of computer code
  2. Stored and replicated on the blockchain
  3. Executed and run by the network of computers running the blockchain
  4. Can result in updates to accounts on the ledger (i.e. payment for an executed contract)

Using the Ethereum platform, smart contracts can be programmed using basic logic. On the most basic level, they can:

  • Perform calculations (i.e. calculating interest)
  • Store information (i.e. membership records)
  • Send transactions to other accounts (i.e. payment for a good or service)

But most importantly, it is important to know that smart contracts are autonomous. They are not controlled by anyone – instead, they self-execute based on a set of instructions that two parties have agreed to, which is the code.


Image credit Visual Capitalist

 

Benefits of Smart Contracts

Smart contracts are appealing for a variety of reasons:

  • Autonomy: There is no need to rely on third parties, which could be biased or not have your interests at heart.
  • Trust: Your documents are encrypted on a shared ledger, and all parties can have access to them.
  • Redundancy: Documents are duplicated many times over on the blockchain, and can’t ever be “lost”.
  • Safety: Documents are encrypted, making them near-impenetrable by hackers.
  • Speed: These contracts automatically self-execute, saving you precious time.
  • Savings: Smart contracts save you money by taking out the middleman.
  • Precision: Smart contracts execute the exact code provided, ensuring zero errors.
  • Transparency: For organizations like governments, they could add another level of transparency to dealings. Blockchain technology can set up a decentralized system that prevents any form of voting fraud or suspicious movements in the network.

The blockchain is already a disruptive technology, and with these benefits, the potentiality of smart contracts is an amazing step forward for fairer, faster, more lucrative, and trustworthy systems for the companies, organizations, and individuals who embrace it. 

2. Digital IDs
Reportedly, over 1.1 billion people worldwide still have no way to prove their identity according to the World Bank. Simultaneously, companies and financial institutions in both traditional and digital markets are being required to follow more stringent know-your-customer (KYC) initiatives.

Despite this, many providers are still not sufficiently meeting these standards; to further complicate things, regulations vary widely from jurisdiction to jurisdiction. Companies like IBM, Microsoft, and Markethive have migrated to the blockchain to securely and privately verify users. 

Blockchain’s multi-factor verification process eclipses the levels of security that traditional password protection offers. Identities are secured for the decentralized web, for example, data sharing by third party companies has resulted in intrusive advertising. Blockchain-based identification means that no third parties can access your personal data without your consent.   

The thing to be aware of is companies and platforms that claim to be blockchain-based but have a centralized identification protocol. There will be resistance from these entities that profit from the current system where people have no control over their personal data. Big companies manipulate data, so they are not very interested in decentralizing that type of information.  

The existence of blockchain-based, yet centralized ID platforms could cause confusion among organizations and the general public. However, it's likely that the advantages of the best decentralized platforms possessing enough reach will inevitably make themselves known to the masses, so that eventually a few dominant platforms will emerge. As we move forward the majority will realize the advantages of a completely decentralized system that offers security, transparency, privacy, and gives control back to the users. 


Image credit Disruptor Daily

Conclusion

The world is waking up to the impressive capabilities of the blockchain. As a foundational technology that anything can be developed and augmented on top of it, the potential applications of the blockchain go way beyond just payments or cryptocurrencies. In fact, the blockchain will revolutionize how we interact with intellectual property, capital markets, insurance, healthcare, government, social media, and internet marketing, along with many other sectors. 

Forward-looking companies that convert to the blockchain to improve the privacy and security of their data and create an environment that is unfettered from political and nefarious agendas, will be the winners on top. 

Just about every company that migrates to the blockchain and new companies launched built upon the blockchain, will prosper, as long as they deliver and make their prime agenda to benefit their customers.

 

ecosystem for entrepreneurs

 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals.