Tag Archives: inboundmarketing

inbound-marketing-explained-and-compared

Veretekk invented Automated Marketing (in 1996), later to become known as Inbound Marketing (MarketHive). Veretekk’s traffic portal offers, auto responders, Broadcasting technology (The Hammer), Conference rooms and sales funnel process became the foundation that today is known as Inbound Marketing.

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But let us digress some. Before the Internet; advertising and marketing were for the most part driven by Outbound Marketing:


Outbound marketing is buying attention, cold- calling,
Direct paper mail, radio, TV, sales flyers, spam,
telemarketing and other forms of traditional advertising.

 

 

 

Inbound marketing is the most effective marketing method for doing business online. Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

 

 


Simply concept really, execution is the challenge. (Just ask a few of your friends how often they blog) vs posting to Facebook newsfeeds, Skyping or texting back and forth.  With a little understanding, some instruction and determination, any entrepreneurial motivated person can make a success with the right tools.

This is why it is important to know your “WHY” as that is what will drive your market base. What you love to do will attract others that share the same passion. And that is the “secret”.

Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.

By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.

Major themes:

Create targeted content that answers prospects' and customers' basic questions and needs, then share that content far and wide.  (Broadcasting)

Promoters don’t just materialize out of thin air: they start off as strangers, visitors, contacts, and customers. Specific marketing actions and tools help to transform those strangers into promoters. (Share the revenue “AFFILIATE”)

Tailor your content to the wants and needs of the people who are viewing it. As you learn more about your leads over time, you can better personalize your messages to their specific needs. (Build your sphere of influence)

Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you. (Social Network connections)

Content creation, publishing and analytics tools all work together like a well-oiled machine – allowing you to focus on publishing the right content in the right place at the right time. (Tracking and measuring traffic, comments, responsive interaction)

The Four Marketing Actions

Attract

We don’t want just any traffic to our site, we want the right traffic. We want the people who are most likely to become leads, and, ultimately, happy customers. Who are the “right” people? Our ideal customers, also known as our buyer personas. Buyer personas are holistic ideals of what your customers are really like, inside and out. Personas encompass the goals, challenges, pain points, common objections to products and services, as well as personal and demographic information shared among all members of that particular customer type. Your personas are the people around whom your whole business is built.

Some of the most important tools to attract the right users to your site are:

Blogging– Inbound marketing starts with blogging. A blog is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions.

SEO– Your customers begin their buying process online, usually by using a search engine to find something they have questions about. So, you need to make sure you’re appearing prominently when and where they search. To do that, you need to carefully, analytically pick keywords, optimize your pages, create content, and build links around the terms your ideal buyers are searching for.

Pages– Your website pages are your digital storefront. So put your best face forward! Optimize your website to appeal to your ideal buyers and transform your website into a beacon of helpful content to entice the right strangers to visit your pages.

Social Publishing– Successful inbound strategies are all about remarkable content – and social publishing allows you to share that valuable information on the social web, engage with your prospects, and put a human face on your brand. Interact on the networks where your ideal buyers spend their time.

Convert

Once you’ve attracted website visitors, the next step is to convert those visitors into leads by gathering their contact information. At the very least, you’ll need their email addresses. Contact information is the most valuable currency there is to the online marketer. So in order for your visitors to offer up that currency willingly, you need to offer them something in return! That “payment” comes in the form of content, like eBooks, whitepapers, or tip sheets – whatever information would be interesting and valuable to each of your personas.

Some of the most important tools in converting visitors to leads include:

Forms- In order for visitors to become leads, they must fill out a form and submit their information. Optimize your form to make this step of the conversion process as easy as possible.

Calls-to-action are buttons or links that encourage your visitors to take action, like “Download a Whitepaper” or “Attend a Webinar.” If you don’t have enough calls-to-action or your calls-to-action aren’t enticing enough, you won’t generate leads.

Landing Pages– When a website visitor clicks on a call-to-action, they should then be sent to a landing page. A landing page is where the offer in the call-to-action is fulfilled, and where the prospect submits information that your sales team can use to begin a conversation with them. When website visitors fill out a form on a landing page for the first time, that visitor becomes a contact.

Contacts– Keep track of the leads you're converting in a centralized marketing database. Having all your data in one place helps you make sense out of every interaction you’ve had with your contacts – be it through email, a landing page, social media, or otherwise – and how to optimize your future interactions to more effectively attract, convert, close, and delight your buyer personas.

Close

You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into customers. How can you most effectively accomplish this feat? Certain marketing tools can be used at this stage to make sure you’re closing the right leads at the right times.

Closing tools include:

CRM– Keep track of the details about all the contacts, companies, and deals in your pipeline, and easily get in touch with the right prospects at the right time. Customer Relationship Management (CRM) systems facilitate sales by making sure you have the right information at your fingertips to better engage with prospects across every channel.

Closed-loop Reporting– How do you know which marketing efforts are bringing in the best leads? Is your sales system effectively closing those best leads into customers? Integration with your CRM system allows you to analyze just how well your marketing and sales teams are playing together.

Email– What do you do if a visitor clicks on your call-to-action, fills out a landing page, or downloads your whitepaper, but still isn’t ready to become a customer? A series of emails focused on useful, relevant content can build trust with a prospect and help them become more ready to buy.

Marketing Automation– This process involves creating email marketing and lead nurturing tailored to the needs and lifecycle stage of each lead. For example, if a visitor downloaded a whitepaper on a certain topic from you in the past, you might want to send that lead a series of related emails. But if they follow you on Twitter and visited certain pages on your website, you might want to change the messaging to reflect those different interests.

Delight

The Inbound way is all about providing remarkable content to our users, whether they be visitors, leads, or existing customers. Just because someone has already written you a check doesn’t mean you can forget about them! Inbound companies continue to engage with, delight, and (hopefully) upsell their current customer base into happy promoters of the organizations and products they love.

Tools used to delight customers include:

Surveys– The best way to figure out what your users want is by asking them. Use feedback and surveys to ensure you’re providing customers with what they’re looking for.

Smart Calls-to-Action– These present different users with offers that change based on buyer persona and lifecycle stage.

Smart Text– Provide your existing customers with remarkable content tailored to their interests and challenges. Help them achieve their own goals, as well as introduce new products and features that might be of interest to them.

Social Monitoring- Keep track of the social conversations that matter to you most. Listen out for your customers’ questions, comments, likes, and dislikes – and reach out to them with relevant content.

The New Methodology

The Inbound Methodology covers each and every step taken, tool used, and lifecycle stage traveled through on the road from stranger to customer. It empowers marketers to attract visitors, convert leads, close customers, and delight promoters. The new methodology acknowledges that inbound marketing doesn’t just happen, you do it. And you do it using tools and applications that help you create and deliver content that will appeal to precisely the right people (your buyer personas) in the right places (channels) at just the right times (lifecycle stages).

Want to learn more about inbound marketing?

 

 

An Entrepreneurial Social Network integrated with an advanced Inbound Marketing platform is genius on steroids. Sharing up to 50% of the potential revenue with you is very generous and the potential of this combination is atomic!

 

Thomas Prendergast
CMO Markethive, Inc.

THE INBOUNDOUTBOUND MARKETING EVOLUTION -THE BUYER’SJOURNEY

THE INBOUND/OUTBOUND MARKETING EVOLUTION – THE BUYER'S JOURNEY

 

My introduction to online marketing consisted of a training course that heavily focused on a form of email marketing, mainly safelists, which I found to be a very confusing and overwhelming strategy that involved numerous email accounts and hundreds of advertising sites that took up all my time with very little results. After a while, I felt totally disillusioned and burned out with that and turned to social media marketing of sorts which was okay for a while but then became frustrating and nonsensical. 

Then by chance, I came across Inbound Marketing and it all made sense to me. “Inbound marketing” was a term coined by Hubspot which was founded in 2005, but invented and established nearly a decade earlier by Markethive (operating as Veretekk) way back in 1996 and known as Automated Marketing. For many companies needing to cater to the customer and prospects’ needs and as competition became more fierce they turned to inbound marketing to help give them the edge. 

 

Outbound Marketing

Prior to inbound marketing, we relied upon more traditional methods known as Outbound Marketing which included TV, radio and print ads, billboards, etc. Then with the internet, came paid and rented email lists, banner and display ads, most social media advertising, pop-ups, and pop-unders, etc. In direct contrast to Inbound marketing, these tactics have traditionally been thought of as interruptions and frowned upon, labeled as invasive, and often seen as driving an ideal buyer away. 

Outbound marketing aims at trying to reach as many people as possible, whether or not they are active buyers and in some cases has its merits. 

 

 

Inbound Marketing

Inbound marketing is a marketing strategy by which you drive prospects to your website rather than outwardly advertising your products or services. The idea is that bringing potential customers to your website will familiarize them with your brand and offerings through targeted content, tailored to the needs and basic questions of people and offering solutions. Ideally, you’ll build a virtual relationship with the prospect, making it more likely that they will choose your product or service when they’re ready to buy. 

Typically inbound marketing involves blogging or content creation and integrates email marketing, marketing automation, social media monitoring & publishing, SEO, and analytics all in one. It incorporates landing pages and a content management system that assists you in optimizing your content. 

Outbound marketing brings your offering to your prospects. Inbound marketing brings your prospects to you. 

 

Inbound Marketing is a marketing methodology focused on attracting, educating, and empowering consumers via relevant content that actually helps and guides them until they are ready to purchase your product or service. That road to purchase is the buyer’s journey, an active exploration or research process that a buyer goes through, prior to and leading up to the actual purchase.

Out With The Old – In With The New

Back in the day, when I needed to buy something I would pace the shopping mall, searching and comparing until I found what suited me. When I bought my car I went directly to the car yard, talked to the salesperson to learn my options, get answers to my questions, took it for a test drive, and bought it. 

Now I search online before I take a step out of my home and go directly to that store I found most helpful online or maybe buy it online. The way we buy is evolving and according to Google, buyers on average now conduct 70% or more of their research online to help them with a purchasing decision, even before they think about contacting someone in sales or reaching out to a company for more information on their products and services. 

With any sales and marketing method, it must continue to evolve just as consumers’ buying behaviors are evolving. So what does that mean for marketers in the digital world?

Inbound marketing is a strategic process that has several elements to it and some of those elements are not just technical but to gain an insight into the psychological aspect. We need to understand what stages a prospective buyer goes through before making a purchasing decision.

Another way of looking at it is that inbound marketing is designed to better align you and your business with the Buyer’s Journey, which is becoming the natural process that today’s buyer goes through when searching for a solution online.

The internet, along with inbound marketing platforms, has made it easier for marketers to engage customers at the various stages of their journey using content marketing. That’s one of the main reasons that 88% of B2B marketers are using custom content marketing, which is up a whopping 86% from 2015.

 

What Is The Buyer's Journey? 

The Buyer's Journey was first described in 1968, long before the internet, and was perceived as a linear process.   However, today’s customers are sophisticated, savvy consumers who do their research and the internet has made it very easy to access a wide range of information, so these stages are not so cut and dried and it is why we need to be customer-centric in our inbound marketing efforts, with consistent and current relevant content. 

Each stage of the inbound buyer’s journey requires unique content types that range from website pages and blog articles to downloadable offers and video demonstrations. So the new Buyer's journey takes place online and inbound marketers have a golden opportunity to go the extra mile by helping them reach a decision with custom content that will attract and delight the potential buyer. 

 

The three basic stages of the Inbound Buyer's Journey are Awareness, Consideration, and Decision. 

  1. Awareness Stage: Through online research, the buyer is trying to identify their own problems and looking for answers, resources, education, research data, opinions, and insight.  
  2. Consideration Stage: Once the buyer has identified their problem, they begin more heavy research of specific solutions for that problem, whether it’s a good fit for them which leads them to potential solution providers, partners, or vendors.
  3. Decision Stage: After engaging with enough expert, trust-building content, the buyer can filter their solution provider list down and make a confident decision in who they want to work with or buy from.

Inbound marketing is designed to help prospects discover your business in the early stages of the Buyer’s Journey and to educate them on the benefits of your solution for them, all while building trust throughout the process.

 

The Strengths Of Inbound

Although inbound marketing is the preferred method and considered to be more successful due to its not only holistic but an empathic approach, outbound marketing, albeit marketer centric, still has a place, and to determine which one suits your purpose, you need to consider your specific business, audience, and marketing objectives. 

One of the biggest advantages of inbound marketing and what gives it substance is that it focuses on providing value for prospects. It’s educational and in some cases non-promotional and as inbound marketing aligns with the Buyer's Journey, it builds a relationship between your prospects and brand and is not seen as an annoying interruption. Rather it helps the buyer as they are already researching and obviously ready to buy.

Another major strength of inbound marketing is the long term return on investment (ROI) Whether it be sweat equity or money that you’ve invested, this strategy tends to have slower results for the first few months, however, those initial stages are necessary to build your digital marketing assets. It allows you to build your presence online and rank higher in the search engines. 

Eventually, the value of those assets will increase and your outlay to maintain or improve will be less. Digital assets like blog articles and perpetual choice offers can continue to generate leads years after they were originally created without costing an extra cent. 

 

What About Outbound?

The biggest strength of outbound marketing is its ability to get in front of a large number of people quickly and build awareness. When it’s done correctly, you can launch an outbound marketing campaign, get seen by millions, and have new customers within a few weeks, but the results usually depend on the amount of money you invest. 

The more you spend, the more results you get and when you stop investing, the results diminish. With outbound marketing, you don’t accumulate many tangible, long-term assets that continue to generate leads as you do with Inbound marketing. Plus, these days, outbound is generally more disliked by the consumer.

Having said that, there are businesses that have found great success by using inbound or outbound exclusively. There are many that have utilized both consecutively and have had tremendous results. Your marketing strategy really depends on your market, your type of buyer, and your goals. 

 

What Are Your Goals? 

What are you trying to achieve? Do you want to build brand awareness? Drive traffic? How many customers are you aiming to get and what’s your timeline for that goal?

Inbound marketing is the best long-term strategy, however, it will take time and probably won’t dramatically increase business in the first few months. 

Outbound marketing, on the other hand, can help you get customers in the door quickly, but it comes with diminishing returns.

Ideally, the best strategy is to combine a little of both, by taking an inbound approach to both, using outbound for brand awareness, following up with inbound for relationship, and brand-building.

This means you are measuring results accurately and you’re aiming for long-term brand-building alongside short-term growth.

 

Looking After Your Brand And Reputation

It’s important to consider how the tactics you deploy will affect your brand’s image. Launching an aggressive cold-calling campaign or obnoxiously posting fruitless or misleading advertisements too much on peoples’ newsfeeds may get a few sales, but how will that affect your reputation long-term? 

You only want to use marketing tactics that your brand can be proud of and that your customers would approve of if they knew how you executed them. More often than not, the truth comes out and it’s incredibly difficult to overcome a bad reputation.

 

Balance Your Outbound With Inbound

Here at Markethive, we believe in an inbound-focused approach that also uses outbound marketing when appropriate. This means using outbound channels like the Banner program where you can purchase banner impressions from our Banner Impressions Exchange. Your banners are displayed internally at Markethive and externally on numerous domains. 

This will successfully get your business in front of potential buyers, then by using Markethive’s inbound tools you will be focusing more on assisting with the buyer’s journey rather than selling upfront. This works because people are more likely to engage in a brand that helps them understand the buying process, instead of simply asking for their money.

The Next Generation

Markethive has been in the Inbound Marketing business for 25 years and is an ever-evolving platform. Now integrated with Blockchain technology and cryptocurrency as of 2018, it’s certainly keeping up with the changes and advances the marketing realm is experiencing with many still stuck in the old school ways. 

Markethive is always evolving and right now in the process of building a new engineering team to take its funnels (Pagemaker System) integrated into its landing pages which are groups or otherwise known as Storefronts. A self-replicating system will be added to these pages and aligning autoresponders, along with assignment rotators. This makes it Turnkey for members to just walk in and gain great results of a powerful inbound marketing campaign, utilizing another unique feature within this system – the CO-OP engine. 

Markethive delivers a proven Inbound Marketing platform outfitted with email autoresponders, blogging platforms, landing pages, social media broadcasting, Tracking analytics, SEO, backlinking automation, messaging, ecommerce, and SEO which is designed to build a large loyal long-term customer base. The benefits of these systems are to “attract”, “convert”. “close” and “delight” an individual on the buyers’ journey. 

This next-generation platform also has multiple commerce platforms, digital media sites, along a social network bringing together a community of aspiring entrepreneurs and marketers evoking a collaborative mindset. Above all its other benefits, Markethive is a concept and a vision with a focus on providing a universal income for all and being built on the blockchain allows Markethive to pay its members for all activity, regardless if you’re a free member or upgrade to one of our loyalty programs or memberships. 

We believe sharing our resources with you as you build your business and seek to reach your goals, benefits all of us. We welcome all to our collaborative world and ecosystem for the Entrepreneur, Markethive, the Market Network, built for you, by you, and with you.

 

ecosystem for entrepreneurs

 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals.

 

 

The Coming Banner Exchange

The Banner Program in Relation to our traffic

 

Markethive has a unique banner proposal. All other Entrepreneur One advantages aside:
(get the full list of Entrepreneur One advantages here: https://markethive.com/group/marketingdept/blog/the-12-points-of-the-entrepreneur-one-upgrade )

The Banner option will only be available in the Entrepreneur One loyalty program. As we prepare to unveil it, banner advertising will shift from day to day limited to 7 days to banner ad exposures (not clicks).

Your Entrepreneur One account will deliver to you the maximum exposure as X divided by Y. That equates to X= the amount of page views Markethive receives monthly divided by Y the number of Entrepreneur One accounts. When this system is ready to deliver, Entrepreneur One will cut off and no longer be available to new subscribers. Current subscribers to Entrepreneur One will be the only resellers of the Banner option.

Illustration One (Monthly Page Views X and Current E1 subscribers Y) Analytical results of current stats are X = 22 million and Y = 115

That equals 191,130 impressions per Entrepreneur per month. Impressions sell for .01 per on average. That is $1,911.30 per month in Banner value. That is today, right now with current numbers and average cost per impression.

The only way members other than E1 will be able to run premium positioned banners is by bidding for banner impressions from the E1 group resale banner panel.

The Banner resell system and assigned monthly impressions is a permanent benefit of the Entrepreneur One upgrade program, among many other benefits.

Long term projections only make this offer that much more valuable, case in point.

Illustration Two (comparing traffic from top ranked CoinTelegraph) and assuming we sell out at the top threshold 1000 E1 accounts. We project Markethive traffic numbers will reach or exceed CoinTelegraph within 2 years, with over 50 million subscribers and an Alexa ranking under 900. Cointelegraph.com Alexa rank at this writing is 2,384.

This would equate to Markethive’s Monthly Page Views @ 317,384,880 and Current E1 subscribers max limit @ 1000)

That equals 317,384 impressions per Entrepreneur per month. Impressions sell for .01 per on average. That is $3,173.84 per month in Banner value. That is based on the maximum E1 upgrades allowed. I am pretty sure that number of E1s will be much smaller more along the line of 500. Based on 500 the value of impressions per month (634,769.76) would be around $6,347.70 per E1.

How this will be monetized for you. Each E1 banner account will have a store front to sell impressions to Markethive members automatically based on your ask price and/or the buyer’s bid price in an exchange type platform within the Advertising control panel.

This will allow you to sell impressions to members as well as buy or sell impressions to other E1 members. It will operate as an exchange so your impressions are yours to sell at any price you decide to sell them at. It is an exchange, selling impressions for ILPs, MHV coins, Markethive credits or USA.

Entrepreneur One (E1) members receive exclusive banner exchange store fronts to buy, sell and negotiate impressions for the business of banner advertising to Markethive members. This opens up many doors of advantages.

Case in point:

Offsite Reseller systems
Remember this is a win win situation as it both brings you business (revenue) and associate members

  1. Coinbound.io
    Banner Ads can be offered for sale via impressions or terms.


     
  2. Coinzilla.com
    Banner Ads can be offered for sale via impressions or terms.


     
  3. Bitmedia.io
    Banner Ads can be offered for sale via impressions or terms.


     
  4. AdClerks.com
    Monetize unsold space instantly with SwiftAds


     
  5. Adshares.net
    Decentralized Advertising


     
  6. Adsboot.com
    Blockchain Empowered Crypto Ad Network!


     
  7. Adex.network
    AdEx is trust-minimized solution for digital advertising


     
  8. Coinad.com
    Impressions priced banner advertising


     
  9. Btcsurf.io
    The largest Advertising Crypto-community

 

Focusing solely on the Banner aspect of Entrepreneur One (E1) it should be clear to everyone, the simple $100 per month over the lifetime of this upgrade (10 years) can easily return over $350,000. That is a nice return ROI for $100 per month (10 years = $12,000)

This is very limited and once we have the banner ad exchange panel ready to be released, this offer ends.

Whichever comes first, 1000 Entrepreneur One upgrades or the Banner Control Panel release. This offer once acquired is good for life as long as the monthly membership fees are current.

Other upgrades will come, but none of them will compare to the magnitude this offer gives you.

Oh yeah, one more juicy detail, as Markethive subscriptions grow and grow, the demand for Banner ads just internally will be huge and they will only be available from you E1s. Keep that in mind as we approach 5 million, 50 million, 500 million or more.

Next up will be the Press Release system.

This will be included in E1. Allowing you a press release worth 1 Bitcoin per month to sell or use.
Similar type Press release offer from Cointelegraph.com selling for 1 Bitcoin.

Summary

Markethive is making these incredibly financially rewarding offers to you, her early adopters to help you as you help us finance this big project. The potential here is literally billions of profit per month. And you’re invited. Our numbers back this up.

Ready to upgrade? Welcome aboard!
https://markethive.com/upgrademe